While striving to develop as an artist, it is very common to forget that creating art is practicing communication. Whether your message is intentional or not, every image or film will illicit a response from the viewer.
You, as a creative, have the opportunity to use your abilities to communicate messages that positively impact our world. It might not always seem glamorous, or your ideal work, but as a freelancer every opportunity to create is a chance to practice your communication skills through what you make. We attempt to use every opportunity as a chance to impact for good.
Our production team decided to share with you one of our less "glamorous" projects, but a project that we were still able to pour our hearts into so that we could practice using our talents to invest in a great cause.
Why Working with Honor is Different
Interviews are powerful tools in sharing a brands message. Sitting down and having a conversation with people who have first hand experience with the brand and their product will allow you to uncover the heart aspects that others will connect with. Don't underestimate the power of testimonials, or the stories that you may uncover that will inspire you to pivot in how you are executing your project.
This is a great example of how powerful a personal testimony can be. In this case we worked with Honor who provides in-home senior care that helps older adults continue to live well and independently at home. The most powerful aspect of these pieces are the genuine opinions of real clients. Rather than taking a conventional "ad" approach and creating assets of models, we utilized the power of an interview so that future clients are able to have confidence that contacting Honor is a smart decision.
So end note: creating honest communications also leads to effective results for your client! Don't forget that your role as an artist and the things that you create are IMPORTANT to our world.